Content and Structure

The course is composed of three modules and presents conceptual linkages and practical tools on export promotion.

Module 1: World Trade Organization (WTO) and agri-food exports promotion

Lesson 1.1. Collaboration and coordination of the WTO and FAO in the sphere of trade development and food security

Lesson 1.2. Trade diplomacy and trade promotion
Lesson 1.3. The WTO provisions on export of agricultural goods
Lesson 1.4. Monitoring the implementation of Agreements by the WTO member countries

Module 2: Role of the Government in export promotion

Lesson 2.1. Rationale and directions for export facilitation
Lesson 2.2. Organizations for export promotion
Lesson 2.3. Governmental export support
Lesson 2.4. International export support experience
Lesson 2.5. Overview of the national programs and strategies to support agricultural exports in post-Soviet countries

Module 3. How to develop an export marketing strategy for an agricultural business