Welcome to the joint FAO-UNITAR online course on Agri-food Export Promotion Policy and Practical Tools
Course Title: Agri-food Export Promotion Policy and Practical Tools
Course Dates: September 6 to October 1, 2021
Language: the online course will be conducted in Russian language
Registration Status: CLOSED
Registration deadline: August 29, 2021
Export promotion schemes can play an important part in development strategies of countries, especially the developing countries that seek to make exports an engine for economic growth. To facilitate domestic firms’ entry into the export market and support subsequent export sales the vast majority of countries run active export promotion programs. These programs are the set of policies and practices aimed at supporting directly or indirectly export in a given country. Export promotion programs work mainly as an information depository or a way to spread fixed information acquisition costs over exporters. They help firms to learn about foreign demand for their products, establish relationships with importers, identify new distribution channels, and overcome administrative or trade frictions such as customs procedures and foreign regulations or product standards. The success of export strategies is based on detailed insider know-how of the target market – the range of economic, cultural and ecological context.
An increasing share of agricultural goods from post-Soviet countries in global market encourages to support export promotion programs. Most countries of the region adopted and implemented export promotion programs, which supported some growth of the exports and products popularity on the external markets. However, often these programs are not fully aligned with the global best practices in this field. This is expressed, in particular, in insufficient development of various export support institutions, for example, chambers of commerce, associations of exporters, underestimating their potential in matters of promoting agricultural goods to foreign markets.
This course is offered free of charge as part of FAO Regional Initiative in Europe and Central Asia “Transforming food systems and facilitating market access and integration”. Limited slots are available and will be subject to a selection process conducted by FAO and UNITAR, taking into account in particular, the geographical distribution and gender balance.
In the preparation of this course, FAO draws from its extensive experience with providing guidance, capacity building and technical advice to its member countries on the topic of multilateral trade negotiations and agricultural trade policy, including export promotion.
A certificate of completion will be issued to participants who successfully complete all course-related assignments and assessments.